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Bio |
Barnaby Kalan is an independent copywriter and creative consultant with 25 years of experience in public relations, advertising and direct marketing. In his career, he has created more than 456 direct marketing programs for more than 84 blue chip companies and agencies including: |
Prior to establishing his freelance practice in 1993, Barnaby was Creative Director at Blitz Direct & Promotion in Toronto, a division of Cossette, Canada's largest integrated marketing communications agency. At Blitz, he was in charge of a creative department of eight art directors, copywriters and computer graphics specialists. Barnaby has also been Vice-President, Associate Creative Director at the Toronto office of Wunderman Worldwide. His experience in direct response and general advertising includes working in New York City for N.W. Ayer Direct, J. Walter Thompson Direct, and SSC&B: Lintas. His work has won numerous distinctions in both the United States and Canada, including awards from the Art Director's Club of New York, the Canadian Marketing Association (RSVPs), the Hotel Sales and Marketing Association International (HSMAI), and the Canadian Circulation Management Council (ACE). Barnaby's articles have appeared in INSIDE DIRECT MAIL and Canadian Direct Marketing News. He also served as a Senior Judge for the R.S.V.P. Awards (Canada's largest marketing awards competition) in 1994. He has presented seminars on direct marketing and copywriting at industry conferences sponsored by the Canadian Marketing Association (CMA), the U.S. Direct Marketing Association (DMA), Canada Post Corporation, and the Promotional Products Association of Canada (PPAC). He was on the Advisory Committee for Seneca College's Creative Advertising program, where he taught their Introduction to Direct Marketing course in 1999. He holds a master's degree in Public Relations from Boston University, and a bachelor's degree in Journalism and English with honors from the University of Massachusetts, where he was elected to Phi Beta Kappa. Barnaby writes sales letters, direct mail packages, print ads, brochures, articles, press releases, email campaigns, Web copy and other marketing materials that clients need to sell their products and services more effectively. He also consults with clients on direct marketing strategies and lead generation campaigns. For a free consultation about a marketing challenge you're facing, please contact: Barnaby Kalan Reliance Direct Marketing 61 Heddington Avenue Toronto, Ontario M5N 2K7 Tel. (416) 488-0072 Fax (416) 488-0727 E-mail: barnabykalan@rogers.com |
American Express ADBASE AT&T AVID Media Bank of Montreal Blue Cross/Blue Shield Canadian Professional Sales Assoc. Canada Law Book Citibank Compusearch Corning Museum of Glass Esso Financial Times Harris Private Bank Hewlett-Packard Hume Publishing IBM ICOM Information & Communications INCO Special Products Ironside Technologies J. Walter Thompson Johnson & Johnson Kawasaki Lucent Technologies Metropolitan Life Northern Trust Pitney Bowes Primus Canada Rockefeller Center Rogers Media Royal Trust Saab SSC&B:Lintas Worldwide Soundview Communications TELUS TD Asset Management Transcontinental Media The Bank of Nova Scotia The U.S. Army Transcontinental Publishing UUNET Wunderman Worldwide as well as countless small and medium-sized businesses and non-profit organizations. |
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