Articles

Articles

INSIDE DIRECT MAIL -- How I Beat the Control: Avid Evolves Beyond
the Double Post Card

Creative Brief Template -- a simple but complete two-page template
for gathering the essential information needed to brief your writer and
designer.

The Ultimate Offer Checklist -- 158 ways to boost response to your
Direct and Interactive Marketing programs.

12 Questions Your Prospects Are Probably Asking -- every time you
make a sales presentation or send them a marketing communication.

"How to Write A Book On Anything in 14 Days or Less! GUARANTEED!
Have you ever wanted to write a book, fiction or non-fiction, but you
just couldn't get it started, or didn't have the time, or didn't think you
had anything important to say, or didn't think you had the writing
talent, or had something else that was stopping you?

Writing a book is one of the most powerful tools around for promoting
your business or services. It also gives you tons of content you can
use for your website, publicity and marketing. If you've wanted to
write one but didn't know how to get started, I highly recommend you
check out Steve Manning's site and get his FREE Report, "How to
Write A Book On Anything in 14 Days or Less! GUARANTEED!

Turn Words Into Traffic by Jim Edwards
Discover how writing simple, free articles can open the "flood gates"
to visitors, sales and money on your website. >more

Murphy's Laws of Freelancing
If you're involved in freelancing or working as an independent
consultant, you will recognize these "Murphy's Laws" as oddly
relevant to the work we do.

A Lifetime Library of Direct Marketing Books. If you're like me, you
love discovering a new book on direct marketing and getting ideas
buzzing around in your head, inspired the work and experience of
others. I especially enjoy finding classic books written by the legends
in our business, such as out-of-print editions by master copywriters
from 50 years ago.

Therefore, as a service to visitors to this site, I continue to update
what is probably the most comprehensive list of books (293 and
counting) on direct marketing available.