Reliance Direct Marketing

The headline was...

How I Got A Better Job
by reading The Wall Street Journal

Then, like any good direct marketer, the client decided to
test the same ad copy and offer using a different headline
that read:

Next 90 Days Can Change Your Life
A warning from The Wall Street Journal

Can you guess which one of these 2 headlines pulled a
250% better response? I'll tell you the answer in a
moment. But first...

As direct marketers we know the list (target audience)
and offer (price, premiums, terms) make a huge impact on
our promotions. But after that, how do you get an extra lift
in response?

You guessed it. Powerful copy. Words that draw
prospects in and keep them interested. No wonder the
top publishers in the world, who test and re-test every
mailing and email promotion over and over, pay a king's
ransom to the very best copywriters in the land.

If you have reached this web page, then chances are we
have spoken or emailed each other about a project. If so,
I'd like to say "Welcome."

This website gives you a chance to view samples of my
advertising and direct marketing work... see sample sales
letters and collateral pieces... and review my professional
background and services.

If you are serious about boosting your response rates, and
passionate about testing to find the best approaches, then
I look forward to working together on a winning
promotion.

P.S. How can Reliance Direct Marketing improve your response
rates and make more money for your organization? Find out here...

P.P.S. By the way, the second headline pulled 250% more
responses than the first. You may have recognized this example from
John Caple's famous book, Tested Advertising Methods. Caples
has seen a single headline change boost an ad's response rate by as
much as 1,950% -- without changing any word in the copy!